Last updated: 14.06.2026
These Terms of Service (“Terms”) form a binding agreement between you (“you”, “Customer”) and RankUp OÜ, a private limited company registered in Estonia under registry code 17066724, with its registered address at Vase tn 7, Kesklinna linnaosa, Tallinn, Harju maakond, 10125, Estonia (“RankUp”, “we”, “us”, “our”).
By creating an account, completing the plan builder, subscribing to, accessing, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and “you” refers to that entity. If you do not agree to these Terms, do not use the Service.
In these Terms: “Service” means the RankUp platform, agents, websites, and related services made available at rankup.so and app.rankup.so; “Agent” means any AI-powered agent or automated function within the Service; “Subscription” means your recurring plan and the components you have selected; “Agent Credits” means the consumable balance used to perform Agent actions; “Customer Inputs” means the content, data, and materials you provide to the Service, including your Knowledge Base inputs, product information, and data accessed from Connected Services; “Generated Output” means content created for you by the Agents; “Customer Content” means, collectively, your Customer Inputs and Generated Output; “Connected Service” means any third-party service you connect to the Service, including Google Search Console and supported content management systems; and “Consumer” means a natural person acting wholly or mainly outside their trade, business, craft, or profession.
2.1. RankUp provides an AI-agent platform for search engine optimization (“SEO”) and generative engine optimization (“GEO”) content. The Service assembles a plan from modular components that you select, either through the plan builder in your account or during a consultation call.
2.2. The components currently available include a Content Strategy Workflow (keyword research, topical map creation, and monthly updates), a Content Audit & Performance Analysis (priced according to the number of pages audited each month), and a monthly Agent Credit balance that powers Agent actions such as content planning, keyword research, content creation, and content updates. The components and their features are described on our website and may change over time.
2.3. The Service uses Agents to research, plan, draft, and prepare content, and — where you connect a content management system — to publish content to, and modify existing pages on, your website. You connect Connected Services at your discretion and remain responsible for the access you grant.
2.4. Publishing and changes to your website. You control what is published. The Service prepares content and proposed changes; you initiate publication and approve changes before they take effect. Where the Service offers, now or in the future, any feature enabling automatic publication or automatic application of changes, and you enable that feature, you authorize RankUp to publish content and apply changes to your connected website without further review by you, and you accept responsibility for content and changes made while that feature is enabled.
2.5. The Service is provided on an “as is” and “as available” basis. We do not commit to any particular level of availability or uptime, and the Service may be subject to interruptions, maintenance, errors, and changes.
2.6. RankUp’s separate human SEO and GEO service is provided under a separate agreement and is not governed by these Terms.
2.7. Beta and new features. We may offer features that are in development, labelled as beta, early access, or similar, or release new features and integrations over time. Beta features are provided “as is”, may be changed or withdrawn at any time, and may be less reliable than generally available features. You use them at your own risk, and RankUp has no liability arising from beta features.
3.1. You must provide accurate and complete account information and keep it current. You are responsible for all activity under your account and for maintaining the confidentiality of your credentials.
3.2. To use certain features you must connect Connected Services — for example, read-only access to Google Search Console for the Content Audit & Performance Analysis, and credentials with write access to a supported content management system (currently including Storyblok, WordPress, Webflow, Contentful, Sanity, and Ghost, with others added over time) or a custom integration for publishing.
3.3. You represent that you own, or have authority to manage, each website, property, and account you connect, and that you have all necessary rights and permissions to grant the access required. You are responsible for the scope of access you grant and may revoke it at any time through the relevant provider. RankUp is not liable for any loss arising from access you have granted improperly or from credentials you fail to keep valid or secure.
3.4. RankUp’s access to Google Search Console is read-only and is used solely to generate insights for the specific website you select. We do not modify Google Search Console data, and we do not access data for properties you have not selected within the Service.
4.1. Subscription and billing. The Service is billed as a recurring monthly Subscription that renews automatically each month until cancelled. The total monthly fee is the sum of the components you have selected. Prices are displayed in US dollars (USD) on our website and during the order process and are subject to change in accordance with section 4.7. Access to the Service is provided following successful payment.
4.2. Authorization to charge. You authorize us and our payment processor to charge your payment method for all fees as they fall due, on each renewal date and at the time of any mid-cycle purchase described below.
4.3. Upgrades and added balance. If you add Agent Credits, you are charged at the time of purchase and the additional balance becomes available immediately. If you add a component or move to a higher plan, the change applies immediately and we charge the prorated difference for the remainder of your current billing period.
4.4. Downgrades. Downgrades take effect at your next renewal date, with any reduction reflected on your next invoice. No refund or credit is provided for a downgrade taking effect mid-period.
4.5. Agent Credits. Unused monthly Agent Credits carry forward and are added to your new monthly allocation; they are not forfeited at renewal. Agent Credits purchased separately as top-ups remain valid for six (6) months from purchase. Agent Credits are not refundable and cannot be exchanged for money. When your balance is exhausted, Agent actions pause until you add balance or your Subscription renews.
4.6. Failed payments. If a payment fails, access to the Service is paused and our payment processor will retry the charge. Your Subscription resumes when payment succeeds.
4.7. Price changes. We may change prices. Changes apply from your next renewal date, with reasonable prior notice; your current paid period is unaffected.
4.8. Taxes. All fees are exclusive of any taxes, levies, or duties that may apply. You are responsible for any such taxes applicable to your purchase or use of the Service, other than taxes based on RankUp’s income.
4.9. Cancellation. You may cancel at any time through the Stripe billing portal. Cancellation stops the next renewal; your access continues until the end of the period you have already paid for. Except as required by law or expressly stated in these Terms, fees already paid are non-refundable, and no refund or credit is given for partial periods, unused Agent Credits, or periods of non-use.
5.1. Your content. As between you and RankUp, you own your Customer Content. This includes your Customer Inputs and, once delivered, your Generated Output. You grant RankUp a limited, non-exclusive, worldwide licence to host, process, transmit, and display Customer Content solely to provide, secure, and support the Service.
5.2. Service improvement. We may collect and use operational and performance data about use of the Service, including which content approaches perform well, in aggregated or anonymized form, to operate, secure, and improve the Service and to inform how the Agents work. This does not identify you or reproduce your Customer Content.
5.3. No model training on your content. We do not use your Customer Content to train AI models, and we do not share it with third-party AI providers for the purpose of training their models.
5.4. Third-party AI providers. The Service relies on third-party AI infrastructure to generate output. To provide the Service, Customer Content and related inputs may be transmitted to such providers solely to generate output for you. Your use of the Service and of any output must not violate the applicable policies of those providers.
5.5. Our intellectual property. RankUp and its licensors own all rights in the Service, including the platform, software, Agents, models, prompts, templates, designs, and brand. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service for your business purposes during your Subscription. No rights are granted by implication.
5.6. Feedback. If you give us suggestions or feedback, we may use them without restriction or obligation to you.
6.1. Each party may receive information from the other that is confidential or that should reasonably be understood to be confidential given its nature (“Confidential Information”). Your Confidential Information includes your non-public Customer Content, content strategy, and business information. RankUp’s Confidential Information includes the non-public aspects of the Service, including its software, Agents, models, prompts, and pricing.
6.2. Each party will use the other’s Confidential Information only to perform under these Terms, will protect it with reasonable care, and will not disclose it except to its personnel and contractors who need it and are bound by similar confidentiality obligations, or as required by law. These obligations do not apply to information that is or becomes public without breach of these Terms, was already known to the receiving party, is independently developed without use of the other’s Confidential Information, or is rightfully received from a third party.
7.1. Nature of AI output. Output produced by the Agents may be inaccurate, incomplete, or not unique, and may require correction. You are the final editorial check: you are responsible for reviewing content and proposed changes before publication, and for ensuring that what you publish is accurate, lawful, and appropriate. You should not rely on Agent output without human review.
7.2. Regulated and sensitive fields. The Service may be used to create content in fields such as medical, legal, or financial topics, but you are solely responsible for ensuring that such content complies with all laws, regulations, and professional rules applicable to your business, and for any review or disclaimers it requires. RankUp does not warrant that output is suitable for any regulated use.
7.3. No guaranteed results. RankUp does not guarantee any specific search rankings, traffic, visibility, citations by AI systems, leads, revenue, or other outcomes. SEO and GEO results depend on many factors outside our control. Any examples, testimonials, or results shown in our marketing are not promises of comparable results for you.
7.4. Changes to your website. Because you connect your website, grant the access, and control publication and approval, you accept the risk of content published and changes made through the Service. RankUp is not liable for loss arising from content published to, or changes made to, your website or its existing pages through the Service.
8.1. You agree not to use the Service, and not to permit anyone using it through your account to:
(a) infringe any third party’s intellectual property, publicity, or privacy rights, including by providing material to the Service that you do not have the rights to use;
(b) create or publish content that is defamatory, unlawful, deceptive, fraudulent, or that impersonates any person or organization;
(c) create or publish content that unlawfully discloses personal data or violates anyone’s privacy;
(d) engage in black-hat SEO or search-manipulation techniques that violate search engine or AI platform policies, including cloaking, hidden text, doorway pages, link schemes, scaled content abuse, or content produced primarily to manipulate rankings, or use the Service in connection with link farms or private blog networks;
(e) generate content designed to deceive or defraud, including fake reviews, or content embedding malware, phishing, or harmful links;
(f) copy, modify, decompile, disassemble, reverse engineer, or attempt to derive the source code, models, prompts, or underlying design of the Service, or use the Service to build or assist a competing product;
(g) resell, sublicense, or make the Service available to third parties except as permitted under section 9;
(h) circumvent usage or credit limits, create multiple accounts to avoid fees, impose an unreasonable load on the Service, or interfere with its operation or security; or
(i) connect any website, property, or account you do not own or lack authority to manage, or use granted credentials for anything outside the intended RankUp workflow.
8.2. We may suspend or terminate access for breach of this section, and may remove or decline to process content that we reasonably believe violates these Terms or applicable law.
8.3. RankUp may determine, in its reasonable judgment, whether your use of the Service breaches this section.
9.1. You may use the Service on behalf of your own clients. If you do, you are responsible for your clients’ conduct and content as if it were your own, you must have all necessary rights and permissions to each client’s websites, properties, and content, and you remain responsible for all fees and for compliance with these Terms.
10.1. The Service depends on third-party services, including Google, your content management system, payment processors, and AI providers. We are not responsible for those services, for changes to or interruptions of their availability or APIs, or for any loss arising from their acts, errors, or omissions. Your use of a Connected Service is governed by that provider’s own terms.
11.1. To the fullest extent permitted by law, the Service is provided “as is” and “as available”, and RankUp disclaims all warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Service will be uninterrupted, secure, error-free, or that it will meet your requirements or produce any particular result.
11.2. Nothing in these Terms excludes or limits any warranty or right that cannot be excluded or limited under applicable mandatory law, including the mandatory rights of Consumers.
12.1. To the fullest extent permitted by law, RankUp will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profit, revenue, business, goodwill, rankings, traffic, or data, whether or not foreseeable and even if advised of the possibility.
12.2. To the fullest extent permitted by law, RankUp’s total aggregate liability arising out of or relating to the Service and these Terms will not exceed the greater of (a) the total amount you paid to RankUp for the Service in the three (3) months immediately preceding the event giving rise to the liability, or (b) one hundred euros (€100).
12.3. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable mandatory law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for gross negligence or wilful misconduct, or under the mandatory rights of Consumers. The limitations in this section apply to the maximum extent permitted by law and represent a reasonable allocation of risk.
13.1. You will defend, indemnify, and hold harmless RankUp and its directors, employees, and agents from and against any third-party claims, and any resulting damages, liabilities, costs, and reasonable legal fees, arising out of or relating to: (a) your Customer Content; (b) your use or misuse of the Service; (c) your breach of these Terms; (d) your violation of any law or of any third party’s rights; or (e) the conduct or content of any client on whose behalf you use the Service.
13.2. Indemnification procedure. RankUp will promptly notify you of any claim for which it seeks indemnification. You will have control of the defense and settlement of the claim, using counsel of your choice, at your expense, provided that you may not agree to any settlement that imposes any liability or obligation on RankUp, or includes any admission of fault by RankUp, without RankUp’s prior written consent. RankUp will reasonably cooperate in the defense at your expense and may participate with its own counsel at its own expense. RankUp’s failure to give prompt notice will not relieve you of your obligations except to the extent you are materially prejudiced by the delay.
14.1. You may stop using and cancel the Service as described in section 4.9.
14.2. We may suspend or limit your access immediately where you are in serious breach of these Terms (including the acceptable use rules), where required by law, where necessary to protect the Service or third parties, or where payment is overdue. For other breaches, we may suspend or terminate on reasonable notice if the breach is not remedied.
14.3. On termination, your right to use the Service ends and you must stop using it. Sections that by their nature should survive termination — including those on intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law — survive.
14.4. Your data after termination. We retain Customer Content and related data for as long as reasonably necessary to provide the Service to you. After your Subscription ends, you may request deletion of your Customer Content and account data by contacting support@rankup.so, and we will delete it within a reasonable period, except where we are required or permitted by law to retain certain information (for example, billing and tax records). Details of how we handle personal data are set out in our Privacy Policy and Data Processing Agreement.
15.1. Immediate performance and waiver. If you are a Consumer, you have a statutory right to withdraw from a distance contract within 14 days. By subscribing, you expressly request that RankUp begin providing the Service immediately, before that 14-day period ends. You acknowledge that once the Service has been fully performed, you lose your right to withdraw. You also acknowledge that if you withdraw after performance has begun at your request but before the Service is fully performed, you must pay for the part of the Service already provided up to the point of withdrawal.
15.2. Fallback right of withdrawal. This section 15.2 applies only if, and to the extent that, the waiver in section 15.1 is held to be ineffective. If you are a Consumer, you may withdraw from your initial Subscription within 14 days of its commencement, without giving any reason, by an unequivocal statement sent to support@rankup.so. Where you requested that performance begin during the withdrawal period, and you then withdraw, you must pay an amount proportionate to what was provided up to the point you communicated your withdrawal, calculated against the full price of the relevant billing period; we will reimburse the balance using your original payment method without undue delay and within 14 days of being informed of your withdrawal.
15.3. Nothing in these Terms affects any mandatory consumer-protection rights you have under the law of your country of residence.
16.1. We may amend these Terms from time to time. We will give reasonable notice of material changes by email and/or through the Service before they take effect. Your continued use of the Service after the changes take effect constitutes acceptance. If you do not accept a change, your remedy is to cancel before it takes effect; if you are a Consumer and the change materially reduces your rights, you may cancel and we will not apply the change to you for your current paid period.
17.1. If you are a business customer, you grant RankUp a limited, revocable licence to use your name and logo to identify you as a customer on our website and in marketing materials. You may opt out at any time by contacting support@rankup.so.
18.1. These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of Estonia, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods.
18.2. The courts of Estonia, with Harju County Court (Harju Maakohus) as the court of first instance, have jurisdiction over any dispute, save where mandatory rules provide otherwise. If you are a Consumer, you also retain the protection of the mandatory provisions and the right to bring proceedings in the country of your residence where the law so provides.
19.1. Notices. Notices to RankUp should be sent to support@rankup.so; notices to you may be sent to your account email or given through the Service.
19.2. Assignment. You may not assign these Terms without our consent. We may assign them, including in connection with a merger, acquisition, or transfer of our business.
19.3. Force majeure. Neither party is liable for failure or delay in performance caused by events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, failures of third-party hosting, internet, or utility services, cyberattacks, or acts of public authorities. This does not excuse payment obligations.
19.4. Severability. If any provision is held invalid or unenforceable, the rest remains in effect and the invalid provision will be applied to the maximum extent permitted.
19.5. Entire agreement. These Terms, together with any documents referenced in them, are the entire agreement between you and RankUp regarding the Service and supersede prior agreements on the subject.
19.6. No waiver. Our failure to enforce any provision is not a waiver of it.
19.7. Electronic communications. You agree that we may communicate with you electronically and that electronic agreements and notices satisfy any requirement that they be in writing.
