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PostHog integration

Your behavior data, next to your search numbers.

Bring your own PostHog. RankUp reads the engagement — bounce, scroll depth, dwell time, return visits — right beside your search numbers, and counts the visits coming from AI assistants.

Works with the PostHog you already run
PostHog
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Why behavior matters

Why behavior matters

A page with traffic can still lose everyone.

Search data tells you people arrived. It can't tell you they read a word, or left in the first scroll. Put behavior beside your search numbers and a page with traffic but no engagement stops hiding in the averages.

From Search Console
  • Total clicks
  • Impressions
  • Average position
They arrived.
From your PostHog
  • Bounce rate
  • Scroll depth
  • Dwell time
  • Return visits
  • Page-load health
What they did next.

AI referrals

Know which visits come from AI assistants.

RankUp counts the sessions arriving from ChatGPT, Perplexity, and other AI assistants — by page, and whether they convert once you've set a goal.

ChatGPT Perplexity + other AI assistants

A real number from your own analytics — never an estimate dressed up from impressions.

Lyra on the report

Ask Lyra about your behavior data.

On the performance report, ask in plain language: where visitors drop off, whether they come back, which pages AI cites and convert. Lyra reads your PostHog data and answers from what's really there.

The performance report with a Search and Behaviour (PostHog) toggle, and Lyra ready to read the numbers with you

RankUp never holds your raw events.

You connect the PostHog you already run — credentials encrypted, stored under integration settings. RankUp reads aggregates from it, never your raw event stream. Your analytics stay in your account.

See it on your own site.

Book a call and we'll look at your numbers together — search and behavior side by side, on your own pages.

Before you connect

Common questions.

Do I need my own PostHog account?

Yes. RankUp connects to the PostHog you already run — you add your own credentials once under integration settings. It's open to every workspace, so there's no waitlist to get on.

Does RankUp store my analytics data?

No. Your credentials are encrypted, and RankUp reads aggregates from your PostHog — never your raw event stream. Your analytics stay in your own account.

Which AI assistants does it track?

Sessions arriving from ChatGPT, Perplexity, and other AI assistants, counted by page — and whether that traffic converts once you've set a conversion goal. It's a real number from your analytics, never an estimate dressed up from impressions.

Does RankUp change my pages based on behavior?

No. The behavior layer is read-only. You see the data and ask Lyra about it; any edit still shows up as a visible diff. Nothing changes off a behavior signal on its own.

Where does the behavior data show up?

On your monthly performance report, sitting next to your search numbers, and it's part of every content audit. The performance report is where you read it and where Lyra reads it with you.

Is there a full visual behavior dashboard?

The visual behavior view is rolling out. Today you connect your PostHog and explore your behavior and AI-referral data by asking Lyra on the report — she reads it and answers from what's really there.