PostHog Integration — On-page behavior next to search

Bring your own PostHog. RankUp reads bounce, scroll depth, dwell time, and return visits beside your Search Console numbers, and counts visits from AI assistants.

PostHog

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Featurebase

A page with traffic can still lose everyone.

Search data tells you people arrived. It cannot tell you they read a word, or left in the first scroll. Behavior beside search is how a busy page with no engagement stops hiding in the averages.

Count the visits that come from AI assistants.

RankUp counts sessions from ChatGPT, Perplexity, and other AI assistants, by page, and whether they convert once you have set a goal. It is a number from your PostHog, not an estimate from impressions.

Ask Lyra about the behavior on the report.

On the performance report, ask where visitors drop off, whether they come back, and which pages from AI assistants convert. Lyra reads your PostHog data and answers from what is there.

RankUp never holds your raw events.

You connect the PostHog you already run. Credentials are encrypted under integration settings. RankUp reads aggregates, never the raw event stream. The analytics stay in your account.

Behavior sits inside the work you already do.

The monthly report sits search next to behavior.

The monthly performance report reads Search Console and PostHog together. Causality stays hedged: it points at the likely cause, not a guarantee.

Explore the performance report

The audit reads search and behavior together.

The content audit uses both sources, then hands you a prioritized list of pages, each with a next action. Behavior does not auto-edit anything.

See the content audit

Common questions.

Do I need my own PostHog account?

Yes. RankUp connects to the PostHog you already run. You add credentials once under integration settings. It is open to every workspace.

Does RankUp store my analytics data?

No. Credentials are encrypted. RankUp reads aggregates from your PostHog, never the raw event stream. The analytics stay in your account.

Which AI assistants does it track?

Sessions from ChatGPT, Perplexity, and other AI assistants, counted by page, and whether that traffic converts once you have set a goal. It is a number from your analytics, not an estimate from impressions.

Does RankUp change my pages based on behavior?

No. Behavior is read-only. You see the data and ask Lyra about it. Any edit still shows up as a visible diff. Nothing changes from a behavior signal on its own.

Where does the behavior data show up?

On the monthly performance report, next to search numbers, and as part of every content audit.

Is there a full visual behavior dashboard?

The visual behavior view is rolling out. Today you connect PostHog and ask Lyra on the report. She reads what is there and answers from it.

Your behavior data, next to your search numbers.