A monthly pass catches what publish-day missed
Lyra re-reads the live site, finds orphans, and proposes the next batch.
See content auditGrowing startups around the world
Featurebase
Featurebase It maps the whole site before it adds a link.
Every new link has to fit the rest of the site, not just the sentence it sits in.
Links go where they help most.
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Pages almost on page 1
A few honest links can be the last push onto page one.
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Pages with too few links
They already earn visits. More support would lift them further.
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Pages that make you money
The pages that win customers, with almost nothing pointing at them.
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Pages with no links at all
Nothing on the site points here, so people and Google rarely find them.
Each link is written the way an editor would write it.
It picks the lightest change that still works, and often decides the right move is no link.
- First choice
Turn words already there into a link
The reader cannot tell anything changed.
- If that is not natural
Reword the sentence a little
The meaning stays the same.
- Only if it helps the reader
Add a short, useful sentence
It adds something the reader can use.
- Very often
No link at all
A forced link is worse than no link.
It skips the patterns Google treats as spam.
Anchor wording changes from link to link, and the same phrase is not stuffed across the site.
- It changes the wording of every link, so the same phrase does not repeat too often.
- It will not cram the same keyword into every link.
- It will not make a page link away on the exact phrase that page is trying to rank for.
- It will not drop links into intros, buttons, or anywhere they would look out of place.
- It re-reads every edit to make sure the sentence still means what it did.
New articles go live already linked into the site.
Older pages point to a new article the day it publishes. A monthly pass then catches anything that still sits alone.
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When you publish
The moment a new article goes live, older pages link to it.
See the writer -
On a schedule
Plan the calendar ahead, and links are added as each piece publishes.
See the content manager -
Every month
The whole site is re-checked, and newly missing links are caught.
See content audit -
When the other page is a draft
A link to an unpublished page waits in place, then goes live the day that page publishes.
Written while you draft
Linking is how new work joins the rest of the site.
Writing, knowledge, and the monthly audit all leave links behind. Each one is a page edit you can undo.
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A finished article is not left standing alone
When Cedric publishes, older pages on the site point to the new one.
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Shared knowledge tells it what already exists
Pages, clusters, and facts stay in one place, so a new link has an honest destination.
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A monthly pass catches what publish-day missed
Lyra re-reads the live site, finds orphans, and proposes the next batch.
Shared knowledge tells it what already exists
Pages, clusters, and facts stay in one place, so a new link has an honest destination.
See the knowledge baseA finished article is not left standing alone
When Cedric publishes, older pages on the site point to the new one.
See the writer See CMS integrations
Every link comes back as a page edit.
You see the sentence before and after. A skipped link stays skipped.
- 4 links placed
- 4 page edits in review
- 5 skipped because no honest anchor existed
- 1 dropped before review
