Every month RankUp writes up what moved on your site and why, ranks the pages worth fixing next, and puts Lyra right on the report so you can ask questions and turn any finding into work.
Why it matters
Every analytics tool can tell you traffic moved. Almost none tell you why it moved or which page to touch first, so the numbers pile up faster than anyone reads them, and the slip you'd have caught keeps going.
A page can move because of an edit, a competitor, a new page, or the season. Working out which one, page by page, takes hours you don't have.
“Traffic down 12%” tells you to worry, not what to fix. The real work begins exactly where most reports stop.
When the reading takes work, it stops happening, and problems get found months late instead of the week they started.
The monthly read
Once a month RankUp reads your site, compares it against last cycle, and writes the report for you. The summary up top tells you what moved and what to do about it.
How it works
Four steps turn your real search data into a report you can act on, run on your actual pages and not a generic template.
Your real data
RankUp pulls the numbers Google already has on you: every page's clicks, impressions, and average position, read this month against the last, so every line in the report traces back to Google's own numbers.
Plain summary
Up top, in plain language: what moved, by how much, and what it means. You get the takeaway before you ever open a chart.
The reason why
For every page that moved, the report lines the change up against what changed around it that month: an edit RankUp made, a new page, a competitor, a seasonal shift. It's the likely cause, shown as one, not a guarantee.
What to fix next
Each page gets a priority score from 0 to 100 and a recommendation, so the highest-value fix sits at the top of the report.
What you can see & do
Read what moved and why, then turn any finding into work, without leaving the report.
Clicks, impressions and average position, this month beside last, so a slip shows up the month it starts.
Each change pointed at the reason behind it: an edit, a competitor, a new page, a season.
A 0 to 100 score and a recommendation, so you start where the work pays back most.
Sessions from ChatGPT, Perplexity and the rest, counted by page and whether they convert, straight from your own analytics.
Ask in plain language why a page dropped or which pages AI search converts, and Lyra answers from what's in the report.
Point Lyra at a priority page and she frames the change and hands the writing to Cedric. The edit comes back side by side with the original, tracked as a before/after diff.
Every month
A fresh report lands every month, and they build. RankUp reads your site again, explains what moved, and ranks what's next, each cycle picking up where the last left off, so your content keeps getting looked after, month after month.
Each month's report reads against the last, so the work builds instead of starting over.
Where it fits
The content audit decides the moves; this report shows what changed after they ran. Want to look past search data to what people do on the page? That lives one step over.
Book a call. We'll build a custom plan for your site, and reporting like this tracks it every month.