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Performance report

Know where you stand and what to do next.

Every month RankUp writes up what moved on your site and why, ranks the pages worth fixing next, and puts Lyra right on the report so you can ask questions and turn any finding into work.

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RankUp performance overview - total clicks, impressions and average position with the 30-day trend and top queries, and Lyra on hand to read it

Why it matters

A report you have to decode is a report you skip.

Every analytics tool can tell you traffic moved. Almost none tell you why it moved or which page to touch first, so the numbers pile up faster than anyone reads them, and the slip you'd have caught keeps going.

The 'why' is buried

A page can move because of an edit, a competitor, a new page, or the season. Working out which one, page by page, takes hours you don't have.

A number isn't a next step

“Traffic down 12%” tells you to worry, not what to fix. The real work begins exactly where most reports stop.

So it goes unread

When the reading takes work, it stops happening, and problems get found months late instead of the week they started.

The monthly read

What moved, in plain language.

Once a month RankUp reads your site, compares it against last cycle, and writes the report for you. The summary up top tells you what moved and what to do about it.

Performance report chart - total clicks, total impressions and average position, each against the previous period
Clicks, impressions and average position, each read against the last period.

How it works

How the report gets written.

Four steps turn your real search data into a report you can act on, run on your actual pages and not a generic template.

Your real data

It starts from your Search Console.

RankUp pulls the numbers Google already has on you: every page's clicks, impressions, and average position, read this month against the last, so every line in the report traces back to Google's own numbers.

Plain summary

It writes the summary first.

Up top, in plain language: what moved, by how much, and what it means. You get the takeaway before you ever open a chart.

The reason why

It points each page at its likely cause.

For every page that moved, the report lines the change up against what changed around it that month: an edit RankUp made, a new page, a competitor, a seasonal shift. It's the likely cause, shown as one, not a guarantee.

What to fix next

It ranks what's worth your time.

Each page gets a priority score from 0 to 100 and a recommendation, so the highest-value fix sits at the top of the report.

What you can see & do

See what happened, then act on it.

Read what moved and why, then turn any finding into work, without leaving the report.

See · What moved

Each page, read against last month

Clicks, impressions and average position, this month beside last, so a slip shows up the month it starts.

See · Why it moved

The likely cause, per page

Each change pointed at the reason behind it: an edit, a competitor, a new page, a season.

See · What to fix next

Ranked by priority

A 0 to 100 score and a recommendation, so you start where the work pays back most.

See · AI-search referrals

Traffic from AI assistants

Sessions from ChatGPT, Perplexity and the rest, counted by page and whether they convert, straight from your own analytics.

Do · Ask Lyra

Read the report with Lyra

Ask in plain language why a page dropped or which pages AI search converts, and Lyra answers from what's in the report.

Do · Turn it into work

From finding to a finished edit

Point Lyra at a priority page and she frames the change and hands the writing to Cedric. The edit comes back side by side with the original, tracked as a before/after diff.

Every month

Each report builds on the last.

A fresh report lands every month, and they build. RankUp reads your site again, explains what moved, and ranks what's next, each cycle picking up where the last left off, so your content keeps getting looked after, month after month.

every
month
Read your whole site
Explain what moved and why
Rank what to fix next

Each month's report reads against the last, so the work builds instead of starting over.

Get a report like this every month.

Book a call. We'll build a custom plan for your site, and reporting like this tracks it every month.