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Content Refresh

Keep your pages competitive over time.

RankUp checks your page against the ones outranking it, updates the outdated stats, adds the sections you're missing, and tightens the writing.

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Watch a page get refreshed
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Why it matters

RankUp makes the edits your pages need, and publishes them to your site.

Every edit is built from your page's own context.

Most tools run the same generic checklist on every page: add headings, improve readability, hit a word count. RankUp's edits come from your page's own context: what's outranking you, what competitors cover, your brand voice, and the exact lines that are weak. That's what makes them targeted.

A generic, one-size checklist

  • “Add more headings”
  • “Improve readability”
  • “Aim for 1,500 words”
  • “Use the keyword more often”
  • The same tips for every page

Edits built for your page

  • Checked against the pages outranking you
  • The sections competitors have, that you don't
  • Your outdated stats, found and updated
  • Tightened in your brand's voice
  • Every change shown as a before and after

The rebuild

Watch an underperforming page get refreshed.

Not a list of suggestions. You watch the actual edits appear, one at a time, checked against the pages ranking above you and kept in your brand voice.

From page to edits

How a live page becomes a set of edits.

Where it starts

Point it at a page that's slipping.

Pick any page on your site, usually one your audit already flagged as worth fixing, and choose how deep to go. RankUp starts from what you've already written and keeps what still works.

Full context

It reads the page in full context.

It compares your page against the ones ranking above you on Google, and against everything it knows about your business, so the edits fit both the search results and you.

Plan and edit

It plans and edits the whole page.

It finds where the page is weak, what competitors cover better, and what's out of date, then plans and makes the edits across the whole page, in your brand voice and with your links kept in place.

Self-check

It checks its own work.

A second pass catches broken links, empty filler, and changes that read fine alone but don't fit. Weak changes get fixed or dropped before they reach you.

See it and steer it

Read every change, then decide on it.

Each refresh comes back as a stack of changes, each with its reason, waiting for your yes or no.

See · Side by side

Every change side by side

The old version next to the new one, one change at a time, so nothing slips past you.

See · The reasoning

The reason behind each change

Every edit comes with a short note on why it was made, from a stale year to a missing section.

See · The summary

A summary of what changed

A quick recap of everything the refresh touched, before you read a single change.

Do · Reversible

Every change, tracked and reversible

Each edit is recorded on its own, so you can see exactly what changed and roll any of it back.

Do · Refresh depth

Pick the depth per page

A light pass for a page that's mostly fine, a deep one for a full overhaul. Or hand over a batch and RankUp picks for each page.

The refresh queue

Refresh your whole backlog in the background.

Hand over a stack of pages. The right depth gets chosen for each, the runs happen in the background, and you come back to a queue of refreshed pages.

See what RankUp would change on your pages.

Book a call. We'll find the pages losing ground and fold them into a custom plan for your whole site.